Search Engine Marketing

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Rumors of a New Apple Search Engine Circulate the Internet

Apple product users everywhere know that when you open Safari and type directly into the search bar, Google is automatically chosen as the search engine. But what if that were no longer the case? It is rumored that Apple may be launching their own search engine in direct competition with their long-time partner, Google. Google […]

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AdWords is Now Google Ads

If you are a frequent Google AdWords user, you might have noticed that on July 24th, 2018 Google AdWords changed over to a new branded platform  “Google Ads”. So what does this mean? What other changes are coming up? Let’s discuss those changes in this blog. Google Ads will offer the same features as before