Apple product users everywhere know that when you open Safari and type directly into the search bar, Google is automatically chosen as the search engine. But what if that were no longer the case? It is rumored that Apple may be launching their own search engine in direct competition with their long-time partner, Google. Google …
Rumors of a New Apple Search Engine Circulate the Internet Read More »
Accelerated Mobile Pages (AMP) is a Google-backed project for a path to better user experience online, making sites load almost instantly on your mobile device. You may have noticed the AMP symbol (the lightning bolt, see below) on some search results when you search a term in Google on your phone. That AMP symbol tells …
Keeping up with Google: AMP for Responsive Web Design and Better Mobile UX Read More »
If you are a frequent Google AdWords user, you might have noticed that on July 24th, 2018 Google AdWords changed over to a new branded platform “Google Ads”. So what does this mean? What other changes are coming up? Let’s discuss those changes in this blog. Google Ads will offer the same features as before …
Facebook is a business’s best friend and what makes it such a compelling advertising platform is the ability to get hyper-focused on the specific audience you want to reach. This feature (custom audiences) is unfortunately soon to be changed. Due to the recent press and privacy concerns, Facebook is now holding their advertisers and themselves …
Facebook Custom Audience Changes- What Businesses Need to Know Read More »
Generating traffic, leads, and sales for your website is extremely important for your business. While studies show that 93% of all online experiences start with a search engine, 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements. Therefore, you’re going to have …
Need to grow your website’s traffic and improve your search rankings? A detailed, well-organized SEO strategy is exactly what you need to accomplish this. In order to do this, you must know the basic types of tags and their importance. In this article, our main focus is to explain title tags and meta description tags, …
Measuring SEO campaign effectiveness can help you gauge the accuracy of your campaign and collect data to improve its performance over time. There are three key indicators that should be considered when measuring SEO performance: rankings, traffic, and conversions. Rankings Keyword rankings are crucial to a successful SEO campaign. Studies show sites that get …
Meta descriptions play a big role in search results. A meta description is the snippet of text below each link in search results. They also appear when people share content on websites and social media channels. They provide more information about a website to search engines and searches by describing the contents of a web …
A Guide To Writing Better Meta-Descriptions to Boost Your SEO Ranking Read More »
Encouraging your audience to involve themselves in your content probably doesn’t sound like it would be a vital component to your digital marketing campaign, but it is. Interactive content is more necessary than you think. It allows your audience to feel connected to your business. It’s a more personal way to grab your audience’s attention …
If you’ve ever experienced a sudden drop in SEO ratings, you’re probably also familiar with the panic it can create. When ratings drop, you cannot help but to feel disappointed, discouraged, and even frightened for the future of your company. You may have made some mistakes in your SEO strategy, but oftentimes when rankings suffer, …
6 Ways to Revive Your SEO Rankings After They Drop Read More »
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