Digital Marketing Strategy
In order to execute the most engaging digital marketing tactics, you need to have a well-developed plan.
At Robb Digital, we work with our clients to dive deep and determine the goals for their marketing and get as focused as possible on who their audience is. We’ve created comprehensive programs that increased brand awareness and catapulted products into new markets for our clients. With a committed client and our expert team, we will create a digital marketing plan that is the most powerful tool the business can have, driving awareness, sales, and growth for the company.
Keeping your website design compelling and intuitive is more important than ever before.
With mere seconds to convince visitors to dig deeper, poor design means abandoned visits, and a loss of potential patients, enrollments in clinical trials, purchases of your products, or donations to your non-profit. Robb Digital specializes in determining the look and feel that will be most appealing to your target audience. We write content that speaks to them and convinces them to remain on your site until they decide if they are interested and take a conversion action. We’re practiced in knowing how healthcare services and products should be best represented not only visually, but in copy and additional content, like blogs and videos. These are critical components of a marketing plan in tune with the realities of a new digital world. Contact us to find out more.
Search Engine Optimization (SEO)
Now more important than ever before, search engine optimization is essential to your digital marketing plan.
When well executed, the organic traffic that search engine optimization (SEO) produces becomes the backbone of your website’s success. Businesses across the country have chosen us as their premier solution for all of their SEO needs based on our experience in healthcare digital marketing, and other areas of expertise such as non-profit, legal, technology, lifestyle, and E-commerce. As brands embrace digital marketing more and more, it’s become crucial that your business is positioned with better search engine optimization than your competition. Ensure you remain (or become) competitive and establish yourself as the “answer” when your audience asks Google their search questions.
Digital (or online) advertising is truly a science. It starts with a solid strategy, and our team has decades of internet advertising experience and can offer the insights that will deliver results.
We will create a campaign that increases brand awareness, drives leads, and supports the growth of your healthcare practice, charity or foundation, technology company, or law firm. Our search advertising specialists are adept at analyzing your business and budget. We monitor the market closely to keep your ads in front of your prospect’s eyes. Turn searching into finding by crossing the digital divide.
Social Media Management
Even before the TikTok craze the use of social media was proliferating. Circumstances greatly accelerated the trend, and internet marketing has become even more essential to success in business.
According to reports, internet usage in 2020 was up by as much as 70%; e-commerce rose by 45%. These were trends already in motion; they’ll continue to grow. To turn them to your advantage, partner with a firm that knew the action before it exploded. Whether it’s TikTok, Instagram, Facebook, LinkedIn, Twitter, Pinterest, WhatsApp, or the next platform that gathers speed, working with any of them as a brand requires a well-orchestrated strategy and heavy monitoring to be successful. We have developed strategies and executed a variety of programs since the early days of social media. We know what tactics create the kind of social media engagement that leads to sales, and over time builds loyalty for brands.
Email Marketing & Marketing Automation
We know that creating and executing a successful email marketing strategy can be challenging to do on your own. With smarter spam filters and increased junk mail, it is tougher now than ever. A marketing pro can help!
Using our strong foundation in traditional marketing, we apply our years of experience and knowledge to create consistent branding, smart copy/content, and “clickability” in our clients’ email campaigns. Robb Digital delivers the right strategy for the right audience at the right time for effective reach and conversions.