Digital Marketing Blog

Have you heard? Google is rolling out a major update in 2023. This Google Analytics update involves the migration of Universal Analytics (UA) to Google Analytics 4 (GA4). Have you received this IMPORTANT email from Google yet? Maybe you put it in your “to-do” pile. Or maybe, you took one look and (understandably) weren’t sure …

Why Should I Upgrade Now to Google Analytics 4 (GA4)? Read More »

Facebook has released updates to Messenger that will allow cross-app communication with Instagram. Included in these updates was Messenger API, which will allow businesses to manage their communications across Instagram and Messenger. This update will allow businesses to connect their Instagram messages with the application that they already use to manage their Facebook conversations. A …

Manage Customer Interactions Between Facebook, Instagram, and Messenger Read More »

Over the past few years, Amazon has been increasing its attention to advertising on its site. Advertising has become one of Amazon’s largest revenue earners and is expected to quadruple this year’s estimated $10 billion in revenue by 2023. For Amazon, advertising is a small portion of their functionality while for Google and Facebook, it …

Amazon Competes with Google Ads and Facebook Advertisements Read More »

Twitter is hopping on a social media trend by introducing its new feature, Fleets, which closely resembles Snapchat, Instagram, and Facebook’s Stories features. Snapchat first introduced stories in October of 2013. Following in its footsteps were Instagram and Facebook, releasing their version of the 24-hour posts in 2016 and 2017 respectively. Twitter released its disappearing …

Fleets: Twitter’s New Disappearing Tweet Story Feature Read More »

Have you updated your social media apps recently? Because if you haven’t, it’s time! Instagram just revealed Reels, a new feature comparable to TikTok. With the uncertainty and the threat to ban TikTok, Instagram decided to release Reels. Reels provides a TikTok experience on Instagram in 50 different countries. Just like TikTok, Reels allows you …

Instagram Reveals Reels, Basically a Clone of TikTok Read More »

Apple product users everywhere know that when you open Safari and type directly into the search bar, Google is automatically chosen as the search engine. But what if that were no longer the case? It is rumored that Apple may be launching their own search engine in direct competition with their long-time partner, Google. Google …

Rumors of a New Apple Search Engine Circulate the Internet Read More »

Why Is It Important That Your Plugins Stay Up-To-Date? Keeping your plugins updated can help ensure that your website is secure and safe from hackers or malware. When your plugins are up to date you are most protected from outside negative impacts that hunt for vulnerable sites. It can also make sure that your data …

Keeping Plugins Updated and Using a Managed WordPress Host Read More »

You’re not alone if all of the medical data on the internet makes you cringe. Invalid claims and opinions are all over the internet…well, it’s a good thing you can do something about it. You are a doctor, right? Doctor up the internet! In this blog, we are going to give you a few tips …

The Doctor of Social Media Read More »

A majority of patients these days are searching for doctors on the internet. Although this may not seem like an issue to some, a large number of users never scroll past the first page of search results. That being said, it is important that doctors pay close attention to the search engine listings of their …

SEO for Doctor’s Practices Read More »

As a business owner, you know the struggle. Whether you run a large corporation or a small mom-and-pop shop, you are most often working around the clock to ensure the requirements for day to day operation of your business are properly met. Unfortunately, there are only 24 hours in a day and whatever your role …

How To Choose The Right Digital Marketing Agency For You Read More »