The Basics of Pay-Per-Click Advertising Services
At Robb Digital, we offer pay-per-click advertising services (PPC) alongside other digital marketing techniques that help generate business. If you are new to digital marketing, you may need help with different strategies to help grow your business, including paid search ads and paid social ads.
Today, we will alleviate some of this anxiety by breaking down the Who, What, Where, Why, and How of pay-per-click advertising.
- What is PPC?
- How are PPC ads created and implemented?
- What is keyword research for search ads?
- How is ad copy written for Google ads?
- How do bidding and budget management work in search advertising?
- Why is it better to hire a digital agency to manage search advertising than do it yourself?
- Where can you run PPC ads?
- Big-time Benefits to Google Ads and Other PPC Advertising
- PPC Advertising: Key Takeaways
What is PPC?
Pay-per-click (PPC) advertising is a form of digital marketing where businesses pay a fee each time their ad is clicked.
From paid search ads to paid social ads, they are a great way to highlight your business in the search engine result pages (SERPs), which gets your business seen, thereby expanding your reach with potential customers. When you use PPC advertising, you only pay for the clicks your ads get, which helps to maximize your return on investment and optimize your ad budget.
At Robb Digital, we offer pay-per-click advertising services on multiple platforms. These ad services include paid search ads on Google and Bing and paid social ads on Facebook, Instagram, LinkedIn, Twitter, Pinterest, and more.
The most common type of PPC advertising is paid search ads — particularly Google Ads.
How are PPC ads created and implemented?
From a PPC agency standpoint, the strategy and creation of PPC ads is one of the most critical steps of the entire process. Keyword research and landing page design are essential components of this task.
Interestingly, you can’t just choose any language in your paid search ads or paid social ads; they require extensive keyword research to tap into your targeted audience. In order to do this, it is essential to look at the keywords that relate to your business and organize them strategically based on the ad campaigns you plan to implement.
Another piece of your pay-per-click advertising strategy is a landing page. A landing page is a customized page on your website that your ads lead directly to. Effective paid search ads link to a landing page targeted to highlight a specific product, product line, or service–and are not simply a “one-size-fits-all” approach to advertising everything you offer.
These landing pages often have a direct call to action, a contact form, and specific information about the ad campaign. This is an important tactic to accompany your PPC ads and helps to generate business when used strategically.
What is keyword research for search ads?
Keyword research for paid search ads is essential to enrich the ads and reach the right target audience. Through keyword research, we can determine what words best capture the attention of your target audiences, as well as how to construct a campaign for your paid social ads that effectively leverage keywords.
Keywords form the basis for paid search ads and paid social campaigns, and many of our clients are surprised to learn that their audience is searching with different keywords than they would have predicted.
At Robb Digital, we understand both the science and the art behind creating PPC ads. We know how to discover the most effective keywords, and create engaging and targeted campaigns behind them. When combined, they deliver successful results that resonate with your audience.
How is ad copy written for Google ads?
Creating effective paid search ads for Google Ads is a nuanced task that requires precision and attention to detail. As a result, companies often turn to a specialized paid search agency like Robb Digital Marketing to ensure campaign success. Our PPC agency carefully crafts ad copy designed to attract prospects to our client’s website and increase their conversions.
Effective ad copy typically engages potential customers in an interesting, concise way while communicating key selling points that differentiate our client’s products or services.
In addition, the right ad copy must stand out in a sea of paid search ads competing for clicks. With experienced ad copywriting professionals at the lead, our clients can maximize their chances of success with paid search campaigns on Google Ads.
How do bidding and budget management work in search advertising?
Search engine marketing utilizes paid search ads to promote products and services. Bidding and budget management are key components involved in the success of paid search ads.
At Robb Digital, we manage the bidding process by researching appropriate bids for each keyword within each campaign, combining campaigns for maximum efficiency and effect, and testing product results. Once relevant campaign biddings have been determined, a budget is established for what will generate the most conversions from paid search traffic.
Budget management then involves analyzing the performance of your paid search ads against the set targets, adjusting bidding strategies as needed, and allocating advertising costs for effective use.
Robb Digital Marketing is a paid search agency with years of expertise in bidding and budget management, with the experience and knowledge to create the framework for highly successful paid search campaigns.
Why is it better to hire a digital agency to manage search advertising than do it yourself?
Investing in paid search ads and paid social ads is becoming increasingly crucial for businesses today. However, while search engine optimization (SEO) is a vital component of digital marketing, it alone isn’t enough to stand out.
With competition growing stiffer by the day, hiring a paid search agency is often the best decision in this regard. Not only will our digital marketing agency provide better insights into strategizing and optimizing your paid search campaigns, but we will also handle the technical aspects of these tasks, such as tracking performance metrics and A/B testing.
As a result, you will find that our work will complement your other marketing efforts by giving your campaigns maximum visibility and impact.
Furthermore, with Robb Digital’s proven methods and industry experience, you will be able to reap better results than if you took on the time-consuming task of doing it yourself.
Where can you run PPC ads?
Our pay-per-click advertising services are available for both paid search ads and paid social ads, providing you with options for Google ad campaigns, Bing ad campaigns, and social media advertising campaigns. Each type of campaign has its benefits that may vary based on the type of business you have and your target audience.
The Benefits of PPC Advertising
Using PPC advertising like paid search ads and paid social ads, you can target the right customer for your business and increase your visibility in the online space.
Excitingly, you can also track the performance of each ad campaign in real time, allowing you to optimize and adjust your campaigns as needed. Our paid search agency’s PPC advertising services provide in-depth insights and analytics so that you can make informed decisions about your ad campaigns.
Pay-per-click advertising is highly targeted because it knows the perfect candidates to show your ads to based on different factors (location, keywords, interests, age, gender, language, etc.)
PPC advertising allows you to retarget previous visitors, reminding people who left your site to return and finish the buying process. Pay-per-click ads are very cost-effective since you only pay for the ad when it is clicked on.
Pay-per-click advertising is trackable and works much faster than trying to rank organically — why wait!?
PPC Advertising: Key Takeaways
Pay-per-click advertising (PPC) is a form of online marketing where businesses pay for advertisements based on how often a user clicks their ad. PPC helps allow enterprises to control and monitor their spending, as customers only have to pay when they click their ads.
PPC campaigns are highly customizable and can be tailored to target specific audiences and demographics, allowing businesses to reach out to potential customers more likely to become paying customers.
Businesses can track the performance of their campaigns in real-time, enabling them to make better decisions and improve their overall marketing strategy. This allows companies to quickly identify which keywords or ads are working and which aren’t so that they can optimize their campaigns for higher returns on investment.
At Robb Digital, the team of experts at our PPC agency can help you create a campaign that, quite simply, gets results. We’ll start by doing keyword research to identify the best keywords for your business; then, we’ll create ad copy designed to get clicks. We’ll also help you set up your campaign so that you only pay for clicks from people likely interested in your products or services.
Robb Digital is Here to Help
If you’re ready to take your marketing to the next level, contact Robb Digital today to learn more about our exciting pay-per-click advertising services for paid search ads, paid social ads, and more!
