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Keeping Humanity in Your Digital Marketing Strategy: Why AI Falls Short

Blog, Marketing / By

In the ever-evolving world of online marketing, AI is quickly gaining popularity and becoming more prevalent in various marketing strategies. Although it does have some benefits, such as automation, analytics, and predictive data, it also has a significant downside: the loss of humanity in a sector where human connection and authenticity are essential. This article […]

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Why Should I Upgrade Now to Google Analytics 4 (GA4)?

Blog, Google Analytics, Software / By

Have you heard? Google is rolling out a major update in 2023. This Google Analytics update involves the migration of Universal Analytics (UA) to Google Analytics 4 (GA4). Have you received this IMPORTANT email from Google yet? Maybe you put it in your “to-do” pile. Or maybe, you took one look and (understandably) weren’t sure

Why Should I Upgrade Now to Google Analytics 4 (GA4)? Read More »

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Manage Customer Interactions Between Facebook, Instagram, and Messenger

Blog, Marketing, Social Media / By

Facebook has released updates to Messenger that will allow cross-app communication with Instagram. Included in these updates was Messenger API, which will allow businesses to manage their communications across Instagram and Messenger. This update will allow businesses to connect their Instagram messages with the application that they already use to manage their Facebook conversations. A

Manage Customer Interactions Between Facebook, Instagram, and Messenger Read More »

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Amazon Competes with Google Ads and Facebook Advertisements

Blog, PPC / By

Over the past few years, Amazon has been increasing its attention to advertising on its site. Advertising has become one of Amazon’s largest revenue earners and is expected to quadruple this year’s estimated $10 billion in revenue by 2023. For Amazon, advertising is a small portion of their functionality while for Google and Facebook, it

Amazon Competes with Google Ads and Facebook Advertisements Read More »

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Fleets: Twitter’s New Disappearing Tweet Story Feature

Blog, Marketing, Social Media / By

Twitter is hopping on a social media trend by introducing its new feature, Fleets, which closely resembles Snapchat, Instagram, and Facebook’s Stories features. Snapchat first introduced stories in October of 2013. Following in its footsteps were Instagram and Facebook, releasing their version of the 24-hour posts in 2016 and 2017 respectively. Twitter released its disappearing

Fleets: Twitter’s New Disappearing Tweet Story Feature Read More »

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Keeping Humanity in Your Digital Marketing Strategy: Why AI Falls Short

Keeping Humanity in Your Digital Marketing Strategy: Why AI Falls Short

In the ever-evolving world of online marketing, AI is quickly gaining popularity and becoming more prevalent in various marketing strategies. Although it does have some benefits, such as automation, analytics, and predictive data, it also has a significant downside: the loss of humanity in a sector where human connection and authenticity are essential. This article

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