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Why Choose Search Engine Optimization? The Basics of SEO Agency Services

We will help you fully understand the basics and benefits of SEO services. Continue reading for fundamental and technical information about SEO and why you should consider it in your digital marketing strategy. What is the difference between “paid search” and “organic” in search engine marketing? Why is keyword research necessary in SEO? What is […]

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Keeping Humanity in Your Digital Marketing Strategy: Why AI Falls Short

In the ever-evolving world of online marketing, AI is quickly gaining popularity and becoming more prevalent in various marketing strategies. Although it does have some benefits, such as automation, analytics, and predictive data, it also has a significant downside: the loss of humanity in a sector where human connection and authenticity are essential. This article

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Why Should I Upgrade Now to Google Analytics 4 (GA4)?

Have you heard? Google is rolling out a major update in 2023. This Google Analytics update involves the migration of Universal Analytics (UA) to Google Analytics 4 (GA4). Have you received this IMPORTANT email from Google yet? Maybe you put it in your “to-do” pile. Or maybe, you took one look and (understandably) weren’t sure

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Manage Customer Interactions Between Facebook, Instagram, and Messenger

Facebook has released updates to Messenger that will allow cross-app communication with Instagram. Included in these updates was Messenger API, which will allow businesses to manage their communications across Instagram and Messenger. This update will allow businesses to connect their Instagram messages with the application that they already use to manage their Facebook conversations. A

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Amazon Competes with Google Ads and Facebook Advertisements

Over the past few years, Amazon has been increasing its attention to advertising on its site. Advertising has become one of Amazon’s largest revenue earners and is expected to quadruple this year’s estimated $10 billion in revenue by 2023. For Amazon, advertising is a small portion of their functionality while for Google and Facebook, it

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Fleets: Twitter’s New Disappearing Tweet Story Feature

Twitter is hopping on a social media trend by introducing its new feature, Fleets, which closely resembles Snapchat, Instagram, and Facebook’s Stories features. Snapchat first introduced stories in October of 2013. Following in its footsteps were Instagram and Facebook, releasing their version of the 24-hour posts in 2016 and 2017 respectively. Twitter released its disappearing

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