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Why Should I Upgrade Now to Google Analytics 4 (GA4)?

Have you heard? Google is rolling out a major update in 2023. This Google Analytics update involves the migration of Universal Analytics (UA) to Google Analytics 4 (GA4). Have you received this IMPORTANT email from Google yet? Maybe you put it in your “to-do” pile. Or maybe, you took one look and (understandably) weren’t sure

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Manage Customer Interactions Between Facebook, Instagram, and Messenger

Facebook has released updates to Messenger that will allow cross-app communication with Instagram. Included in these updates was Messenger API, which will allow businesses to manage their communications across Instagram and Messenger. This update will allow businesses to connect their Instagram messages with the application that they already use to manage their Facebook conversations. A

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Amazon Competes with Google Ads and Facebook Advertisements

Over the past few years, Amazon has been increasing its attention to advertising on its site. Advertising has become one of Amazon’s largest revenue earners and is expected to quadruple this year’s estimated $10 billion in revenue by 2023. For Amazon, advertising is a small portion of their functionality while for Google and Facebook, it

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Fleets: Twitter’s New Disappearing Tweet Story Feature

Twitter is hopping on a social media trend by introducing its new feature, Fleets, which closely resembles Snapchat, Instagram, and Facebook’s Stories features. Snapchat first introduced stories in October of 2013. Following in its footsteps were Instagram and Facebook, releasing their version of the 24-hour posts in 2016 and 2017 respectively. Twitter released its disappearing

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Instagram Reveals Reels, Basically a Clone of TikTok

Have you updated your social media apps recently? Because if you haven’t, it’s time! Instagram just revealed Reels, a new feature comparable to TikTok. With the uncertainty and the threat to ban TikTok, Instagram decided to release Reels. Reels provides a TikTok experience on Instagram in 50 different countries. Just like TikTok, Reels allows you

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