Meet the Founder
Founder & President
Tamara J. Robb
As the first employee at Cooper Katz in 1996, Tamara learned from the best in the agency business. Mentored by Andy Cooper and Ralph Katz (one-time executives at mega-firm Burson Marsteller), Tamara was hired for her entrepreneurial spirit. She learned first-hand from them how to launch, market, and grow a business. She built her first website there!
Tamara dove into digital marketing when she joined NJ.com in 1998, when internet advertising was in its infancy. She helped clients, including Weight Watchers, the NJ Nets, and the NJ Education Association, get the most from their web presence. In 2006, at Lexis Nexis Martindale Hubbell, Tamara worked in-house on SEO for attorneys across the US. She researched, optimized, and successfully achieved rankings of their sites in one of the most competitive online spaces, even today.
Ms. Robb has worked in the highly regulated industries of healthcare, pharma, legal, and finance for decades. Her specialized knowledge of navigating the digital space has helped pharma companies, including Novartis, Celgene, Novo Nordisk, and Merck, with omnichannel marketing, website launches, and search marketing.
At the helm of Robb Digital since October 2011, Tamara brings leadership, creativity, and drive with insight and hands-on guidance. She and her team help companies employ smart, engaging, highly targeted digital strategies that build strong brands while successfully impacting their bottom line.
Education
Douglass College, Rutgers the State University of New Jersey, 1992
Organizations
Middlesex County Regional Chamber of Commerce, Apr 2012-Present
Gamma Phi Beta, Alumna May 1992-Present
Healthcare Business Women’s Association (HBA), Mar 2019 – Present
WBENC, 2016-2022
BizNet, Past President, former Vice President, May 2016 – Jul 2021
SCORE, Digital Marketing Volunteer and Speaker, Jul 2014 – Sep 2017