SEO

Accelerated Mobile Pages (AMP) is a Google-backed project for a path to better user experience online, making sites load almost instantly on your mobile device. You may have noticed the AMP symbol (the lightning bolt, see below) on some search results when you search a term in Google on your phone. That AMP symbol tells […]

Need to grow your website’s traffic and improve your search rankings? A detailed, well-organized SEO strategy is exactly what you need to accomplish this. In order to do this, you must know the basic types of tags and their importance. In this article, our main focus is to explain title tags and meta description tags,

Generating traffic, leads, and sales for your website is extremely important for your business. While studies show that 93% of all online experiences start with a search engine, 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements. Therefore, you’re going to have

Measuring SEO campaign effectiveness can help you gauge the accuracy of your campaign and collect data to improve its performance over time. There are three key indicators that should be considered when measuring SEO performance: rankings, traffic, and conversions. Rankings Keyword rankings are crucial to a successful SEO campaign. Studies show sites that get the

Meta descriptions play a big role in search results. A meta description is the snippet of text below each link in search results. They also appear when people share content on websites and social media channels. They provide more information about a website to search engines and searches by describing the contents of a web

Encouraging your audience to involve themselves in your content probably doesn’t sound like it would be a vital component to your digital marketing campaign, but it is. Interactive content is more necessary than you think. It allows your audience to feel connected to your business. It’s a more personal way to grab your audience’s attention

If you’ve ever experienced a sudden drop in SEO ratings, you’re probably also familiar with the panic it can create. When ratings drop, you cannot help but to feel disappointed, discouraged, and even frightened for the future of your company. You may have made some mistakes in your SEO strategy, but oftentimes when rankings suffer,

Today’s web users are becoming smarter day by day. They want specific answers to their questions when they search for something on Google and so, they use longer search queries to find what they want faster. These types of searches are known as long-tail searches. Long-tail searches are the keywords or key phrases that are

Everywhere you turn, there is someone on a smartphone or a tablet. Smartphone usage is up 394% from 2015 and tablet usage is up 1,721%, which now account for 60% of time spent on digital media. With mobile usage becoming more prominent in today’s world, the ways and trends of SEO are changing. We have

There are billions of pages with an enormous amount of content on the web. This makes it harder and harder to come up with new blog topics to attract visitors as well as rank high for search queries. Before we jump into the actual optimization process, let’s discuss why blogging is essential for SEO.  Google