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Keeping up with Google: AMP for Responsive Web Design and Better Mobile UX

Accelerated Mobile Pages (AMP) is a Google-backed project for a path to better user experience online, making sites load almost instantly on your mobile device. You may have noticed the AMP symbol (the lightning bolt, see below) on some search results when you search a term in Google on your phone. That AMP symbol tells […]

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A Guide To Writing Better Meta-Descriptions to Boost Your SEO Ranking

A Guide To Writing Better Meta-Descriptions to Boost Your SEO Ranking

Meta descriptions play a big role in search results. A meta description is the snippet of text below each link in search results. They also appear when people share content on websites and social media channels. They provide more information about a website to search engines and searches by describing the contents of a web

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5 Ways to Create Engaging Interactive Content

Encouraging your audience to involve themselves in your content probably doesn’t sound like it would be a vital component to your digital marketing campaign, but it is. Interactive content is more necessary than you think. It allows your audience to feel connected to your business. It’s a more personal way to grab your audience’s attention

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6 Ways to Revive Your SEO Rankings After They Drop

If you’ve ever experienced a sudden drop in SEO ratings, you’re probably also familiar with the panic it can create. When ratings drop, you cannot help but to feel disappointed, discouraged, and even frightened for the future of your company. You may have made some mistakes in your SEO strategy, but oftentimes when rankings suffer,

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How Long-Form Content Can be Beneficial for Your Website

Today’s web users are becoming smarter day by day. They want specific answers to their questions when they search for something on Google and so, they use longer search queries to find what they want faster. These types of searches are known as long-tail searches. Long-tail searches are the keywords or key phrases that are

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