The number of people adopting voice search has been consistently increasing for the past few years. According to Google CEO – Sundar Pichai, 20% of mobile queries are through voice searches. So it is crucial for digital marketers to take voice search assistants into account in their SEO strategies. What is Voice Search? Voice search […]
Voice Search Technology & SEO Read More »
Social Media is a huge asset in the digital marketing world. 2017 presents more opportunities for social media to grow and become an even bigger resource for your company. Having a strong social media presence can help you thrive and develop stronger outreach between you and your clients. How can you create a stronger presence?
8 Things You Should be Doing in 2017 for Your Social Media Presence Read More »
On August 2nd, Instagram launched their newest feature: Instagram Stories. For those that are avid users of the Snapchat app, countless users will come to the conclusion that Instagram Stories is vaguely familiar, if not an exact replica. Many critics will say that Instagram copied Snapchat with the new feature; however, many other critics will
Instagram Stories vs. Snapchat Read More »
Small business owners are busy, busy, busy. They are focusing on all different aspects of their business…so it is expected that mistakes are made. However, one area that mistakes cannot be made is online. Here are five mistakes that small business owners make online that they should avoid. Not having a clear and concise domain.
5 Mistakes Small Business Make Online Read More »
The mobile app, Snapchat has taken social media by storm. In just four short years, Snapchat has finally surpassed Twitter in daily usage. Valued at $18 billion, Snapchat has over 150 million users who send 400 million photo “snaps” a day. With the growing usage of Snapchat, a lot of people and businesses have caught
How to Use Snapchat for Your Business Read More »
Hashtags are everywhere these days—Twitter, Facebook, Instagram, and others. They are used for everything – weddings, presidential elections, advertisements, etc. Well-designed hashtags can immensely increase your online following and help drive customer engagement. Hashtags can help get your content found and boost your SEO ranking. Here are some tips to help create an effective hashtag
How to Create Effective #Hashtags for Your Business Read More »
Google recently launched their new video calling app Duo. With the launch of the new app, they announced that on September 12th, they will be discontinuing Google+ Hangouts On Air and pushing users to YouTube Live; and thus, upcoming events will no longer be accepted on Google+. Read Google’s detailed statement on this change here.
Google is Killing Hangouts On Air with YouTube Live Read More »
As a small business owner, you can use Instagram to showcase your products and keep customers involved in “behind the scene” aspects of your business, just like Snapchat. The key is to know when your customers will be online and what type of live content will grab their attention! Instagram Stories allows you to record
How to Write an Instagram Story for Your Business Read More »
Businesses need to understand everything about their target audience. They need to understand them from their demographics all the way to their buying behavior. However, not all businesses know exactly who their customer are. If you can’t answer this question, you’re in big trouble. How are you supposed to know who to market to if
How to Get to Know Your Audience Better Read More »
When people think of digital marketing, they typically think of the internet, social media, and mobile devices. While large and small companies alike chase after these digital channels of marketing, one channel is continuously being forgotten about – email. Below are four reasons why you should consider email marketing amidst the pressure to prioritize social
How Does Email Marketing Size Up To Social Media Marketing Read More »
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