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Facebook Custom Audience Changes- What Businesses Need to Know

Facebook is a business’s best friend and what makes it such a compelling advertising platform is the ability to get hyper-focused on the specific audience you want to reach. This feature (custom audiences) is unfortunately soon to be changed. Due to the recent press and privacy concerns, Facebook is now holding their advertisers and themselves

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SEO Tips to Improve Your Search Engine Ranking

Generating traffic, leads, and sales for your website is extremely important for your business. While studies show that 93% of all online experiences start with a search engine, 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements. Therefore, you’re going to have

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How E-Commerce Companies Can Compete in an Amazon-Dominated World

It is somewhat disconcerting how many businesses are closing because of the e-commerce takeover by Amazon.  It is hard to compete against a company that ships you all of the products you may need the next day at the lowest prices.  The first suggestion that appears in the search engine when you type “how to

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The Best Social Media Advertising Platform for Your Business

Today, more and more businesses are finding success in social media advertising.  With the abundance of benefits resulting from this tactic, it pays to optimize this type of marketing.  To begin, social media advertising is user-generated content, so it delivers extremely relevant information to the consumer.  Additionally, social media advertising is significantly less expensive compared

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