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The Official Guide to Creating the Best Instagram Hashtags

Ever wonder why hashtags are an important component of an Instagram post? Hashtags allow your Instagram posts to get noticed by users who are most interested in your content. Hashtags allow marketers to further their reach and attract their intended target audience to their Instagram page. Hashtags have the power to increase engagement and create

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How to Optimize Your Old Content to Build More Organic Search Traffic

When it comes to creating content, one of the most common goals is to increase traffic to a site. No matter how refined your SEO strategy may be, search engines remain unpredictable. Creating content takes a lot of time and hard work and it’s often frustrating when search engines do not rank your content favorably

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Facebook Custom Audience Changes- What Businesses Need to Know

Facebook is a business’s best friend and what makes it such a compelling advertising platform is the ability to get hyper-focused on the specific audience you want to reach. This feature (custom audiences) is unfortunately soon to be changed. Due to the recent press and privacy concerns, Facebook is now holding their advertisers and themselves

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SEO Tips to Improve Your Search Engine Ranking

Generating traffic, leads, and sales for your website is extremely important for your business. While studies show that 93% of all online experiences start with a search engine, 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements. Therefore, you’re going to have

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How E-Commerce Companies Can Compete in an Amazon-Dominated World

It is somewhat disconcerting how many businesses are closing because of the e-commerce takeover by Amazon.  It is hard to compete against a company that ships you all of the products you may need the next day at the lowest prices.  The first suggestion that appears in the search engine when you type “how to

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