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Why Are Patients Leaving Your Website?

You’ve worked hard on your website; the last thing you want to see is users exiting your page within a second of being on your site.

With shorter attention spans on the rise, keeping users engaged has become increasingly difficult. In the age of the internet, users have become trained to look and receive content as soon as possible. This is creating a shorter attention span for the users navigating the web, and a higher bounce rate for the web pages these users are browsing. Here are ways you can optimize your current website to avoid this bounce rate dilemma.

What is a Bounce Rate?

A bounce rate is the percentage of users who enter and exit a site without clicking links to any other page. The lower the bounce rate, the more engaging a website is for the user. Your goal: lower your bounce rate and keep users exploring the content on your site.

How To Achieve the Goal of a Lower Bounce Rate

The first step to achieving your goal is to identify the problem. Why are patients leaving your site? Here are the questions to review:

Is your content engaging to your users?

It’s essential to keep your audience in mind. As a doctor or physician, you want your site to be not only engaging for your patients; you also want to engage their loved ones and caregivers, who may visit your webpage to seek more information. Are you creating content for your site that will capture the attention of your audience? From there, is your content clear and concise for your patients to read?

Is your site user-friendly?

A user-friendly site is one of the most critical aspects of keeping patients on your webpage. This encourages them to engage further with the rest of your website. When patients visit your site, is it laid out in a way that is easy for them to navigate and understand?

Is your site mobile friendly?

56% of today’s internet traffic comes from mobile devices. It is vital to keep your site as engaging as possible on a mobile device, since outside distractions are more likely to appear on the screens of mobile users. When viewing on a mobile device, do users still have the user-friendly ability they have on their desktop?

How quickly does your page load?

Users are becoming more accustomed to internet culture; i.e. searching for something and receiving that information within seconds. Having a page that takes more than two seconds to load may cause many users to click away.

The Final Steps

After reviewing the above questions, it is time to implement these changes to boost your patient’s user experience and engagement. Start off by conducting an audit of your site. Be sure to review the layout and navigation on both desktop and mobile devices. Simplicity is key; patients navigating your site don’t want to be confused. Keep your webpage simple, with clear navigation and a user-friendly layout. Check on your web pages load time. Be sure when people are navigating to your site, the results they are looking for will be to them in less than a few seconds. Lastly, your content is a vital force that will drive patients to your site. Be sure you are keeping your content up to date to attract new traffic to your webpages. Making sure to appeal to not only your patients but their loved ones and caregivers that may also be looking for your content.

It’s never too late to lower your bounce rate. Once you have implemented these simple changes to your site, you will be sure to further grab the attention of current and future patients navigating to your website, lowering your bounce rate and driving in new traffic.

Robb Digital is here to answer all of your questions and help you with your web traffic! Contact us today.

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