Inception! Our first topic in this week’s blog is how to write a…blog! It is not always as simple as it seems; it can be a tedious task at times! In addition to this, we discuss larger topics like Google’s diversity search update, social media influencer campaigns, making your Instagram page a “store-front”, and “Maria Kondo-ing” your LinkedIn Profile. Some exciting topics that we are sharing this week and we can’t wait for you to check them out!
How to Write a Blog Post: A Step-by-Step Guide:
Blogging is paramount to the success of your online marketing. A blog creates content for your business to promote, ways to incorporate SEO, calls-to-action, and even generating inbound leads. Sometimes it is a tedious task to consistently write blogs; here is an in-depth guide to writing a blog, and even free templates!
Searchmetrics: Google’s diversity update did impact search results:
Google recently did a search update dealing with results showing a more diverse set of domains. More specifically Google will aim to show no more than two results from the same domain in the top results. This being said, this article explains that a study shows this update HAS helped with search diversity. Find out more by clicking the link.
How to Get the Most Out of Social Media Influencer Campaigns:
Pedro Octavio Alvim Cassamiro, a Content and Social Network Manager, discusses what influencer marketing did for Magazine Luiza and his most successful campaigns. He answers questions on advice, mistakes, and more. The biggest takeaway is how you can optimize Social Media Influencers for your business!
5 Ways to Increase Sales With Instagram:
The popularity of Instagram continues to increase. Although it is a hub for communication and brand awareness it is also a tool for increasing your sales. There are 4 major things that you can do on Instagram to close more sales. It is important to leverage your profile and turn your page into a storefront, promote a consistent brand message, be personable and engage with your shoppers, and manage the whole shopping experience.
Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine:
Have you heard of Marie Kondo? She is a Japanese organizing consultant and the star of Netflix’s show Tidying Up. If you have not heard of her you need to check out this show – it is incredible! There is even a cleaning method that she has created called the KonMari method. Well, now that you know this, you may want to consider “tidying up” your LinkedIn profile to help your business! Read more to create your dreamy LinkedIn profile!
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