As every marketer knows, creating valuable content that increases traffic is extremely important. Creating content that builds brand awareness and increases organic search traffic does not have to be as complicated as it might seem. Here are a few tips that can help you create content that is read, shared, and valued by users.
Understand Your Audience
One of the most important components of creating content that generates traffic is understanding your target audience. Analyzing who your target audience is should be the first step you take before creating any content. Once you know the who’s, what’s, where’s, why’s, and how’s of your audience, you can cater your content to their wants/needs. Understanding your audience also plays a role in your keyword research. You can find relevant keywords that relate to your products/services as well as your audience’s search intent, ultimately increasing traffic.
Take Into Account Readability
Smart digital marketers focus on the readability of their content. The more readable or understandable your content is for users, the higher it will rank on SERPs. One condition that boosts your site’s ranking by Google is how long users spend on your page. Content that is considered easy to read to users will increase the amount of time they spend on your page, ultimately improving your Google rankings.
Enhance Your Page’s Speed
One of the easiest ways to improve your SEO content this year is by improving your page speed. Users are less likely to stay on your site if your page’s load speed is slow. Similar to the readability of your page, avoiding users from leaving your site will benefit how you rank on Google. Having a page that is not only easy to read but also loads quickly makes for a better user experience.
Ever hear the famous phrase, ”a picture is worth a thousand words”? It’s true! People are naturally drawn to visuals more than they are writing. Adding visuals will draw more attention to your content and improve your SEO efforts. Visual content is processed faster than text, making your post more engaging and memorable.
Create Content Formatted for Featured Snippets
When users type a question into Google search, Google will return results in a featured snippet block at the top of the search results page. Formatting your content for featured snippets will allow your site to be placed at the most desired spot, the top of the search results page. You can format your content by answering questions conclusively, using numbering and bulleting, including stats and data, and structuring your content logically. By doing these simple things you will increase the likelihood of your content being used in a featured snippet.
Creating content that is audience-focused will get your site noticed in 2019. With the help of these tips, you will be able to create content that your audience will want to read and share. The expert Robb Digital team is here to help you with your digital marketing needs this year!