Tell us more about what you do here… I’m a web designer, developer, and graphic artist at Robb Digital.  I help make our new sites pretty, then use my coding skills to make sure they’re still pretty when you visit them on a phone, tablet, or computer.  I create graphics in Photoshop and Illustrator, lay […]
Team Spotlight – Mike Elnick Read More »
Your online reputation is one of the first impressions prospective customers get about your business. It would be wonderful if all comments on the internet from your customers were glowing, but there will always be some people who have negative things to say about you. Your customers can be your biggest advocates if you let
What Small Businesses Need to Know about Managing Their Reputation Online Read More »
Robb Digital is kicking off a bi-weekly blog with some of the best digital marketing content from around the web. These blogs will focus on the latest in digital marketing, including social media, content marketing, web design, SEO, and much more. Wading through the massive amounts of digital marketing content on the web can be
The Best of Digital Marketing From Around the Web Read More »
Today’s customers demand information ANYWHERE & ANYTIME. And with the rapid digital advances and technological changes, marketers are scrambling trying to keep up. Most would agree that it is imperative to have a presence on multiple channels but that is not enough. Consumers expect a seamless experience, an omni-channel experience. Omni-channel goes well beyond matching
The Importance of Omni-Channel for Digital Marketing Read More »
Computers have only been around for the past couple of decades. However, in that time, they have evolved at a rapid pace. The Internet didn’t go mainstream until the early 1990s. That also has evolved at a rapid pace. Facebook was created in 2004. Twitter was created in 2006. Instagram was created in 2010. Collectively
Why Every Company Needs Social Media Read More »
Most people glance at their data, glean the surface of it, and then call it a day. They have X number of visitors and X number of sales and that’s enough of that. If you want to target your market, then you’ve got to dig deeper. According to Michelangelo, “Every block of stone has a
5X5: 5 Tips for Analyzing Customer Data Read More »
If you want to act on what you’ve learned from analyzing your data, then you need to profile your customers. You want to know who your most profitable customer is, who your revenue-generating customer is, and who your most unprofitable customer is. I don’t mean that you need or want to identify specific people. You
5X5: 5 Tips for Profiling Your Customers Read More »
Who knew a preposition could make such a difference? If you didn’t catch it, that’s okay. The difference is between to and for. You market to your customers if you are either careless or self-serving. You market for your customers if you are offering something you know is wanted especially to those who want it.
5X5: 5 Tips for Marketing FOR Your Customers Read More »
WordPress is the gold standard of content management systems. Not only is it easy to use, but there are a wealth of plugins that can improve the reach of your content. If you are going to take the time to create unique content, you might as well share it. We’ve decided to put together a
5 WordPress Social Media Plugins You Need to Install Today Read More »
You’ve written a new blog post and now you need to find an awesome featured image. Finding the right picture for your blog post can be difficult, but it doesn’t have to be. Lately, I have been designing my featured images using a handy online app called Canva.com. Canva is a free and easy, must-use
7 Canva Tips For Creating Awesome Images (Updated) Read More »
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