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The Best of Digital Marketing From Around the Web 4-21-17

The digital marketing world is always producing new content for us to share. Robb Digital is here to bring you the latest developments from the digital marketing world to keep you up to date. This week, we’re diving into some of the top outdated content marketing strategies, Snapchat advertising, making the most of your Facebook ads, SEO tips, and more!

5 Ways Your Merchandising Strategy is Affecting SEO Performance
Having a clear and concise merchandising strategy is very important for any business. You may wonder how your merchandising strategy affects SEO. In this article, you will learn various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team.

5 Outdated Content Marketing Strategies You Should Discard Right Now
Content marketing is an ever-evolving industry, which requires constant updating, refining and modification. While some pillars of content marketing are fundamental and unchanging, there are many others which zone in and out of relevance. If your content marketing has become stagnant, you might be adopting at least one of the five strategies discussed in this article. Know how you can discard them to increase your chances of success by multiple folds.

Snapchat Advertising: Is it Working? New Research
Snapchat is one of the newest and youngest platforms of social media. There are over 158 million people using the platform. Just like every other social media app, Snapchat needs to make money. Could Snapchat become synonymous with advertising? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses.

Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads
Advertising can be tricky when it comes to social media. However there are a number of different ways to get the most out of your ads, especially when it comes to Facebook. One of the largest social media platforms can generate a whole lot of interest for your company, and you can read here to find out how!

4 Mistakes to Avoid During A Website Audit
Conducting a website audit is important for a sites SEO health. It may take a while for search engines to locate you, even when you are doing the most for your SEO. This article can help take you through the steps of building up your website by performing a quality audit, and 4 steps to avoid when doing so!

Robb Digital Marketing creates integrated marketing tactics, including SEO and SEM projects that are unique for each of our clients. Contact us today to schedule a consultation for your website.

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