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The Best of Digital Marketing From Around the Web 4-28-2017

The weekend is upon us and we have some great blogs to help you manage your digital marketing strategy. The web never fails to provide useful digital marketing information with new tools and applications to help your business grow. We have taken the the stress out of searching for blogs to read. This week, we are sharing articles on how to manage a search ranking drop, Instagram hashtag measurement tools, character count tips for the blog posts, videos & tweets, some useful SEO tips and much more…

Here’s What You Should Do If Your Search Rankings Just Dropped
When there is an unexpected drop in your rankings, starting all over is not your only option. There is a lot that can be done to fix this drop. Even if you have not experienced a drop, it is still important to be aware of this in order to handle the situation properly if it does occur. Give these strategies a try to reclaim your spot in the SERPs.

6 SEO Best Practices That Will Triple Your E-Commerce Sales 
E-commerce businesses rely on search queries and organic traffic to make sales. Ignoring SEO results in a slow death for those businesses. Optimizing an e-commerce store for search engines, such as Bing or Google, can be a little complicated but is achievable. Fundamentally, SEO for e-commerce stores makes the site easy to crawl, show keywords you want to rank for and exhibit authority through content and backlinks.This article provides 6 SEO tips that could potentially triple any e-commerce business sales.  

5 Tools to Measure Instagram Hashtag Performance
If you have ever seen an Instagram post with an abundance of hashtags, there is a probably a good reason for it. Choosing the right hashtags on Instagram makes it easier to achieve successful reach and engagement. There are a lot of tools and applications available that offer ways to track and measure your Instagram hashtag performance. Read this blog to learn more about these tools.

The Character Count Guide for Blog Posts, Videos, Tweets & More
When it comes to creating content, the character count is one of the most important parts. It is easy to lose the attention of your audience if you create a blog post that is too long, but can also impact the length of time your visitors spend on your website. Tweets have to be 140 characters, so you want to make sure that you make the most of every character.  This guide offers information on how many characters your blog and social media posts should be, the maximum length of your videos, and more!

You Can Use 404s to Boost Your SEO. Here’s How
There is no way to eliminate 404 errors completely, however, there are some that are worth paying attention to. It is even possible to use a 404 error to your advantage. Some 404 errors are the visitors fault and some may be your fault. Here is the simple solution and how to use 404 errors to benefit your SEO.

Robb Digital Marketing creates integrated marketing tactics, including SEO and SEM projects that are unique for each of our clients. Contact us today to schedule a consultation for your website.

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