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The Best Of Digital Marketing From Around the Web 4-14-2017

The digital marketing landscape continues to evolve. It can be difficult to stay on top of the latest trends. We love bringing you the latest news and tips to help your business. This week, we’re focusing on tips choosing the right colors for your website, content marketing, optimizing landing pages, tips on managing social media comments, and creating an SEO checklist for a new website. Keep reading for the great articles.

12 Essential Tips to Picking a Website Color Scheme
Learn how choosing the right colors for your website can enable you to make an emotional connection with more visitors and can contribute to a lower bounce rate, more time spent on your site, and a higher conversion rate. This article gives you some helpful tips for choosing the right color scheme for your website.

If You Give Away Your Best Content, Your Business Will Grow by 290%
Freeconomics – it’s a thing! Businesses are starting to see a huge change in their client base when they start giving away their BEST content…for free! While this may seem counter intuitive to growing your business, this article shows you why giving away free content can grow your business by leaps and bounds.

Tips to Optimize Your Landing Page Conversion
A landing page is a wonderful digital marketing tool if it is used properly. Landing pages are a great way to promote a product or service. Read this blog to learn tips to help your business generate leads and convert those leads into customers.

16 Invaluable Guidelines for Managing Your Social Media Comments
A goal of social media is follower engagement. You want your fans and followers to feel encouraged to engage with your posts and that their views will be respected. Sometimes engagement does not go as planned and there may be inappropriate comments. It is important to make sure that you set a precedent that that type of behavior will not be tolerated. It is a balancing act to make sure that you create an open, engaging forum for the exchange of opinions without allowing it to get out of hand. Check out this article to learn 16 tips to manage your social media comments.

Launching a New Website: Your SEO Checklist
Hovering your finger over the big red “launch” button for your new website? Hold off for just a second. There may be some SEO considerations you haven’t accounted for yet. For instance, is your keyword-to-URL content map developed and have you set up a plan for sweeping for crawl errors, and set up proper tracking? If the answer to those questions are no, then it is important you hold off on launching your website. Read this blog to learn what you need to check off before finally making the site live.

Robb Digital Marketing helps small and medium sized businesses grow by creating and implementing effective digital marketing strategies. Contact us today for a free consultation.

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