laptop sitting on desk

Tips to Ensure Email Marketing Success

As one of the main components of your digital marketing strategy, email marketing is not something you should overlook. It is crucial to dedicate time and effort to email marketing because it not only helps relay information to consumers but also aids in gaining and retaining business. With a strong email marketing campaign, you can build relationships with customers, gather important data, and increase marketing ROI. Check out our tips to help perfect your email marketing campaigns.

Build your list using incentives

A surefire way to accumulate an e-mail list is to offer incentives for subscribing. This could mean offering a coupon code or discount in exchange for an email address or other information. Incentives will give customers an immediate impression that your business aims to provide them value.


Building a large audience is the key to a successful email marketing strategy,  but what’s tricky is making sure you’re reaching the right people. Targeting allows you to reach the audience that will be most likely to give you the results you’ve been looking for.  By encouraging users to provide demographic information and preferred areas of interest, you can conduct better targeting strategies.

Include a captivating subject line

The decision to either open or ignore your email is often made solely on the subject line.  Because of this, it is important to include an interesting statement that urges action from the reader. You must be able to grab their attention and leave them looking for more.

Keep copy brief and straightforward

Too often companies flood their emails with information that overwhelms the reader. To entice your viewers, embed emails with limited information that will leave them searching your site to learn more. To do so, we suggest using links, bullet points, and call-to-action phrases like “buy now” or “click here”.

Responsive design

Not only is it important to design your emails so that they are attractive to viewers, but they must also be easy to navigate throughout all devices.  You want to be sure that no matter what device is used to view the email, your subscriber is provided with an effortless, enjoyable experience.  


Once you’ve mastered e-mail composition and recipient data, you’re going to want to track the results. In order to identify the effectiveness of your campaign, you must be able to evaluate the sales and conversions it generated. To do this, we suggest using an analytics mechanism like Google Analytics, which allows you to monitor links, visitor browsing behavior, and much more.  

A solid email marketing campaign is necessary for growing your business and increasing its digital presence. Luckily, Robb Digital specializes in just that and is perfect for all your email marketing needs. Contact us today to learn more about what we can do for you.

Scroll to Top