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Why You Should Incorporate Visuals in Your Marketing

Images can take your digital marketing to a whole new level.  It is now reported that humans have a shorter attention span than a goldfish.  Therefore, overloading the content in your blogs and social media posts does not benefit your business.  The current market enjoys posts with lots of graphics and videos.  Traditional marketing no longer works because consumers quickly tune most of it out.

Today, we want to tell you how to effectively incorporate visuals into your social media and blog posts and to suggest the best sources to find photos and design graphics.    

Why Visuals are So Important

Firstly, visuals appeal to humans much more than the text does.  If presented with an infographic with less than 20 words or a 300-word blog, the chances that the blog would be selected are slim.  In many cases, the infographic would draw a larger audience without much thinking involved.  This is because-  “humans connect emotionally to the images more than the videos, audios or text. People make decisions and take action quicker when prompted by images, rather than by reading a lot of text.”  Pictures are truly worth a thousand words; they can tell a story that a blog post may not be able to.  


Easy to Share

A large amount of the content on the internet is shared content.  If you are able to create a nice original image, there is a good chance that it will generate shares.  For example, create a graphic that is humorous and which includes a current event or breaking news.  Another important thing that draws a lot of people’s attention is daily holidays.  If it is a national donut day, create a graphic about donuts as a call to action to bring people to your social media site or a blog post.  This image will be shared, and more and more people will click on it, circulating a larger audience through your site.      

How to Effectively Use Visuals

Pinterest is a great platform to share graphics and photos.  It is a great promotional tool in promoting what consumers are buying.  Notably, 87% of Pinners have purchased a product because of Pinterest.  The abundance of visuals on Pinterest causes users to check out pages more feasibly than any other social media platform.  Nonetheless, updating status on Facebook and Twitter that include photos and infographics are also effective in generating traffic to your website.  Lastly, adding visuals to emails increase the chances that people will open your emails and view the content.   

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There are many sources today that provide photos that are suitable for sharing, as well as sites that make graphic design super easy.

One of our favorite sites to use that provides free photography is, Pixabay.  All you have to do is type in the search bar the type of picture you are looking for and you will receive pages of results.

Another great tool that is favorable for graphic design is, Canva.  This site is accessible to anyone as long as you create a username and password.  Canva has an abundant amount of templates that make it simple to create a beautiful graphic even if you have no prior knowledge in graphic design.  In fact, a lot of the work only requires you to drag and drop your content.

We hope that this blog has helped you recognize the importance of incorporating photos and visuals into your marketing.  All of the tools provided on the internet make this task pretty simple!

Contact Robb Digital today!  We would love to help you with any of your marketing needs. Our experienced professionals have all the tools to improve your digital presence. Visit our website to find out more about us and what we can do for you.

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