magnifying glass on Google website

Google Chrome’s new Ad Blocker Launch – What You Need to Know

Google Chrome users are in for a nice treat this month. If you have ever been perusing a website and an ad pops up that you just can’t seem to get rid of, then you will love this new update that Chrome has implemented into their browser.

Announced last year, and implemented last week, Google Chrome will now include a type of ad blocker that blocks those annoying ads –  the ones that pop up, block the content you are trying to see, and are hard to exit out of.  

So why is Google doing this? Well, they want to enhance user experience online, and so this ad blocker will be standard for all Chrome users. Their hope is that by adding this to the browser that less and less people will  use traditional ad blockers that block all ads. This will not block all ads, but will rather assess how much an ad is disturbing or annoying for users and will block those that fall within that category.

Google is using Better Ads Standards to guide how they will filter ads from here on out. Using these guidelines and standards, Google will assess websites, and if they are found to not be in compliance with providing a better ad experience for consumers, then Google will issue a 30-day notice. This 30-day notice will give a website the time to fix those ads that are not compliant with these guidelines, and if they do not comply within that timeframe, then Chrome will block ads on that site.  

Such ads that we will hopefully see less of are pop-up ads, video ads that autoplay with full sound, persistent ads, and ads that are flashing and animated. These are just a few examples. So, what does this mean for advertisers?

Many people have ad blockers on their desktops, but fewer people install them on mobile devices. So this move by Google will slow and lessen the number of ad blockers so that advertisers are not losing out on online advertising. Advertisers now have a little more insight into what ads work and don’t work online, and can hopefully create better relationships with consumers through this better ads initiative.

Google began to implement this ad blocker last week, and people can hopefully begin to see the changes soon, or maybe you won’t even notice, but either way, Chrome users are in for a better online ad experience.

For more digital marketing news and information, follow our marketing blog and get it sent straight to your inbox, or follow us on Twitter at @reachsolstice or like us on Facebook.

Scroll to Top