Why Should I Upgrade Now to Google Analytics 4 (GA4)?

Have you heard? Google is rolling out a major update in 2023. This Google Analytics update involves the migration of Universal Analytics (UA) to Google Analytics 4 (GA4). Have you received this IMPORTANT email from Google yet? Maybe you put it in your “to-do” pile. Or maybe, you took one look and (understandably) weren’t sure […]

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