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The Best of Digital Marketing From Around the Web 1/19/18

The weekend is here and so is the another blog of best digital marketing articles compiled by the expert team at Robb Digital Marketing. This week, we’ve taken the time to bring together the best blogs on how to grab attention using fear, how to use Facebook dynamic creative ads, how to write engaging Instagram captions, how voice apps will change e-commerce and why websites with simple designs have higher conversion rates. Keep scrolling down the page to read each in detail.

How to Grab Attention Using Fear

Fear-based marketing strategies are controversial but studies have proven them to be effective in grabbing attention. Fear-based ads are a way to stand out from the competition and pull consumers interest to what you have to say. Consumers often overlook standard, boring ads as they become “banner blind” to traditional ads. The positive use of fear can evoke emotions in consumers that will drive them to click on your ads. Channeling fear into an attention grabbing headline will spark excitement in consumers towards your brand. Check out these tactics to effectively use fear in your favor.

How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads

Learn how to properly use Facebook’s Dynamic Creative to make your Facebook ads seen by the widest audience. This creative ads tool will help will use different components of your past ads to create and decide which combination produces the best results. This article will take you through exactly what this tool will do for your business and your Facebook ads.

How Voice Apps will Change E-Commerce

It is no longer text based searches that businesses need to be concerned about, but also voice commands. The usage of voice commands is on the rise and the information smart devices are retrieving are driven mainly around analytics. Therefore, it’s crucial to continue to be working on improving our SEO rankings and driving traffic to our sites. Although the change over to voice commands may be slow, it is making an impact on how information is obtained. Check out this article to learn more about how voice command can affect your brand.

Why Websites with Simple Designs Have Higher Conversion Rates

It’s time to clean up the clutter and simplify the layout of your pages. Modest designs have the highest performing conversions. Simple designs allow for a quicker loading time that will keep consumers on your page instead of clicking off while they wait. Once the page loads, less clutter makes it easier to read and navigate. A more simplistic layout also gives you the ability to have more control over what visitors see– you don’t want people to be confused about whatever action you want them to take. If you’re still not sold that simple designs are better than cluttered sites, read this blog to learn more.

Robb Digital is here to help you with all your digital marketing needs. Contact us today if you have any questions or want help making your brand the best it can be.

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