It’s no secret that Snapchat has grown leaps and bounds in the past several years. It has become one of the most prevalent social networks in existence today. With 166 million daily active users, Snapchat is a surefire way to convey information to a large audience. Snapchat can be an essential component of your marketing strategy, so we’ve identified several ways you can use it to your benefit. Check out five ways Snapchat can help your marketing strategy.
- Build Brand Excitement
Establishing brand excitement is essential to your marketing plan. In order to succeed, you must keep your audience engaged and excited about what is to come. Product or service-based businesses can use Snapchat in many ways to build brand excitement. One way you can build brand excitement is by posting giveaway opportunities to intrigue customers and drive sales. When customers have a positive experience with your brand, they’re likely to remain loyal and choose your company over competition.
- Grow Your Following
Considering its large user base, Snapchat poses endless opportunities to grow your following. Simply advertising your Snapchat handle online invites new users to gain access to your latest projects, products, and services. Specifically, Snapchat provides you with a “snapcode” when you create an account. A snapcode can be scanned by users so they can immediately receive live updates. Posting your snapcode on your website or other social networks is a great way to engage new users.
- Promote your Brand
Snapchat offers a plethora of ways to promote your business by utilizing some of its many features. For example, geofilters are frames that can be added to your Snapchat photos. They contain anything from logos to messages or phrases. Businesses release updates and promotions through geofilters which can be added and shared to users’ photos based on geographical location. This is a great way to use Snapchat to expose your brand past your current following. Snapchat is also used to post promo codes and coupons for brand promotion. Offering exclusive promotions to Snapchat users is also a great way to meet new customers and create brand visibility.
- Increase Business and Product Knowledge
Daily snaps are great ways to inform your following by keeping them in the know about the latest updates. Creating posts including information about sales, events, and promotions can expand your audience and add value to their user experience. Keeping your following updated on what’s new will promote engagement and likely increase customer retention.
- Humanize your Brand
Snapchat is surely a less formal way of engaging with your following than other social networks. Because of this, it reveals a more personal side of the brand. Businesses often use Snapchat to connect with their userbase on a personal level by posting exclusive “behind the scenes” videos and photos that make them feel closer to the brand itself. Allowing your following to connect with your brand via Snapchat conveys authenticity and helps build a positive reputation for your brand.