As a business owner, you know the struggle. Whether you run a large corporation or a small mom-and-pop shop, you are most often working around the clock to ensure the requirements for day to day operation of your business are properly met. Unfortunately, there are only 24 hours in a day and whatever your role is in the operation of your business, the last thing you want to do is worry about how your company is marketing digitally. The thing is, how your company appears in the digital world is a large component of the success of your business. There are a number of digital resources to choose from that will help your company boost sales and online presence, along with a number of digital marketing companies in New Jersey who are willing to make that happen. Here’s your guide to choosing the right agency for you.
Do Your Research
The first step to any business decision requires a little bit of research. To ensure you and your company are headed in the right direction it’s important to educate yourself and your employees on the scope of your decision. Research starts with the possible digital marketing services you may require and the industry average of prices for those services. It’s also always a great idea to align yourself with the close competitors in your industry. Take a look at what some of their digital work looks like and the success of it to get an idea of what your own strategy should look like.
Establish Your Budget & Goals
After your research is complete and you feel you have a good idea of what your company should be aiming for. Now is a good time to set your budget and goals. Secure your internal team with who you want to be spearheading the communications with the digital marketing agency you choose. Calculate how much your company can afford to spend on media and what makes the most sense to be investing the most in. That also includes your goals. What is the vision for your digital marketing strategy? What milestones and measurable goals do you want to achieve with your new agency? These are all important components to work through before choosing an agency to assist you in making an easier, more worthwhile decision.
Once you are ready to start your agency search it’s important to consider these next few topics in order to narrow your search.
Their Current Website & Social Media
Every artist has their own style; with digital media being 50% visual it’s important to make note that each individual agency will most likely reflect their own style. Yes, every good digital marketing agency with experience will make sure that your style needs and ideals are being met. But every graphic artist has their specialty and foundational style. With that being said, if you have a good idea of how you want your site and visual media to look, take the time to the ‘look’ of some of your top agencies’ work beforehand.
Most digital marketing agencies offer a wide variety of services and serve a wide range of different clients. Some agencies may carry specific expertise in select industries from the clients they choose to work with. For some agencies that may mean a large portion of their clients are in the beauty and lifestyle industry, giving them the most knowledge in helping those types of businesses market. Depending on the nature of your business you may want to look into agencies that specialize in creating digital content for your specific industry or industries close to yours. This isn’t a necessity but is often preferred among business owners to ensure the agency they select understands their content the best.
Agency Size & Communication
The size of an agency has the potential to be a large factor in the agency selection process. The size of the agency you desire can all depend on the amount of attention you feel your project needs and what they can provide you. Along with size also comes communication. As you are in the beginning stages of making your selection, those first few interactions you have can help paint the picture of how communication may be down the line once your project starts. Depending on how involved you or your team wants to be in your digital marketing efforts some communication may be too much or too little. This is something to always keep in mind when making your decision.
Seal The Deal! But, Don’t Forget To Read The Fine Print!
After sitting through proposal after proposal your head is most likely spinning with ideas, solutions, and all things digital marketing. Now is the time to consider your budget, goals, and everything each agency has shown you they can do for you. Take your time in narrowing down your options, keep your team involved and consider all the angles of this decision. Once you’re ready it’s time to sign your deal! Of course, as a business owner you know, with any contractual agreement you should always read the fine print!
Robb Digital is here to help you make it happen! As a digital marketing agency in NJ, we want to see our clients increase online traffic and sales while making a positive return on investment from your digital marketing efforts. Contact us today for a free consultation.