Tamara Robb
As the first employee at Cooper Katz in 1996, Tamara learned from the best in the agency business. Mentored by Andy Cooper and Ralph Katz (executives at mega-firm Burson Marsteller), Tamara was hired for her entrepreneurial spirit. She learned first-hand from them how to launch, market, and grow a business and built her first website there.
Tamara dove fully into digital marketing when she joined NJ.com in 1998, where she helped clients including Weight Watchers, the NJ Nets, and the NJ Education Association get the most from their web presence when internet advertising was in its infancy. In 2006, at Lexis Nexis Martindale Hubbell Tamara worked in the “Creative Agency” on SEO for attorneys across the US, researching, optimizing and successful achieving rankings their sites in what is one of the most competitive online spaces, even today.
She has also worked in the highly regulated industries of healthcare, pharma, legal, and finance for decades. Her specialized knowledge and understanding of how to navigate the digital space has helped OTC and pharma brands including Novartis, Celgene, Novo Nordisk, and Merck with site launches, search marketing, and even the first YouTube contest for Excedrin.
At the helm of Robb Digital since October 2011, Tamara brings leadership, creativity, and drive with insight and hands-on guidance. She and her team help companies employ smart, engaging, highly targeted digital strategies that build strong brands while successfully impacting their bottom line.
