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The Best of Digital Marketing From Around the Web 7-18-2016

We’ve scoured the web for the latest digital marketing trends for our weekly “Best Of” blog. The list below gives you some tools to increase the shareability of your content, tips for integrating Snapchat into your digital marketing plan, ways to help your content perform better for SEO, and much more.  

3 reasons your content isn’t getting shared – and how to fix them

Sharing is extremely important in the online world. It helps increase online traffic and brand awareness. But sometimes your page can have a lack of shares due to three main problems: audience problems, content problems, and logistics problems.

Making your content perform beyond just SEO

Creating strong content can be hard and time-consuming. But to create compelling content and to optimize the content, organic search is imperative. Everyone has different goals for their websites. However, whatever your website’s goals are, your content needs to support these goals. As stated, “Content that generates traffic is great; content that generates leads and sales is better.”

5 Questions to Ask Before Hiring a Digital Marketing Company

Making a shift from traditional to digital marketing can be a great and wise investment. However, if you’re looking to outsource some of the work, there are a few important questions to ask before hiring just any digital marketing company.

5 Ways to Integrate Snapchat Into Your Marketing Strategy

Snapchat is one of the newest social media marketing platforms out there, and it is one of the most popular after Facebook and Instagram. But it is more than just a platforms to connect to friends. It allows companies to connect to customers through instant and quick photos and videos that can create more reach, build better personal relationship and experience for the customers.

Want to Use Instagram like a Fortune 500 Company? Timing is Everything

Studies show that most Fortune 500 brands tend to post on Instagram within the 9 a.m. to 9 p.m. window during Monday to Friday. The key takeaway is that these Fortune 500 brands see the most success during that timeframe; however, posting on most popular days can have lower engagement rather than posting on the less popular days which can have higher engagement. It is important to understand your audience and when they are most active online.

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