We have a great list of the best digital marketing content from around the web. This list includes news about the new Snaplytics, subscriber needs, featured snippets, marketing moments, and Reddit’s latest update.
Snaplytics launches Snapchat analytics
Snapchat has taken social media by storm. There has yet to be a way to analyze and collect data from the app like you can with Facebook and Instagram. A Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring on Snapchat.
The hierarchy of subscriber needs: key success & failure metrics
Subscriber expectations have grown steadily over the years, driven by the adoption of smartphones, the increase in targeting and the rise in omnichannel experiences. For email marketers to be successful, they must meet or exceed these expectations, which can be measured by a set of success metrics and a set of failure metrics.
Game of Featured Snippets: How to Rank in Position of 0
Google’s Snippets are powerful. Everyone needs them, but how exactly do you get a Featured Snippets? Check out this blog to learn more about Google Snippets.
Searching for and winning the marketing moments that matter
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.
Reddit launches ad targeting product based on site visits
Are you a Reddit user? The social news site has an update for you. Reddit’s new ad targeting product will be interest-based and will focus on the communities with the highest number of visitors. Keep reading to learn more about Reddit’s update.