2018 brings a new year of digital marketing trends. Don’t let your business stay behind in 2017; bring it up to speed with new ways to build your marketing plan. Check out 5 of the newest tips to try this year to make your business even better than what it was last year.
Mobile phones have a major influence in customer interaction and engagement with brands across the globe. “Micro-moments”, or moments when we reach for our mobile phones to give us answers, have proven to be a great way to build a relationship with your audience. Customers expect brands to cater to their needs with reliable information, regardless of time or location. Successful brands are able to correctly anticipate and meettheir exact micro-moment needs by providing the right information at the right time to customers in need. Quick, useful and one-touch access to information helps acquire new customers and build long-lasting relationships.
Visualization More Important Than Ever
Visualizations provide customers with a more engaging experience than any text ever could. With a video, people tend to accept and attach on a much deeper level due to the usage of visually-rich and interactive elements depicting a proper message or story. As a result, the audience is more likely to like or share your content. Social media platforms such as Facebook, Twitter, Snapchat and Instagram have introduced highly-engaging video features that your business should be taking advantage of. Mobile users are spending more time than ever on their smartphones, and making videos is the perfect way to grab and hold their attention.
Best Visibility with Native Ads
Most users find interruptive ads frustrating and annoying. Native ads blend in a seamless way so that the customers may not even recognize they are there. The point is to put the right information in front of the viewer when they actually need it so they are more likely to interact with it. Native ads create better engagement that an audience is more likely to be influenced by.
Say ‘Yes’ to Personalized and Customer-Centric Content
A personalized experience for each customer is going to be crucial to this year’s marketing plan. The key is to move away from traditional static content and use more dynamically-rich content. It’s best to create a standard message for new users that contains ready-made snapshot of your offers and engaging content to go with it. For current customers, you should create individualized messages for their needs in order to retain their business and pull them back in.
Raise a Team of Influencers
Turn customers into influencers! Starta snowball effect by creating conversations customers can partake in. This conversation will move to their network and spread what you have to say. Hire some elite brand ambassadors or popular profiles such as celebrities, artists, or bloggers to get them to promote your business to all of their trusting followers.