We’re thrilled to share that Robb Digital Marketing has been recognized by the NJ Ad Club for our website design work with BluePath Service Dogs, earning Second Place in Digital Media – Not-for-Profit.
This award celebrates more than great design; it honors collaboration, storytelling, and the power of digital marketing to support meaningful missions.
A Purpose-Driven Design
BluePath Service Dogs transforms the lives of individuals with autism by providing expertly trained service dogs. Our goal for the new BluePathServiceDogs.org was to create a visually engaging, accessible, and user-friendly website that truly reflects the organization’s mission. The Robb Digital and BluePath teams worked seamlessly together, combining BluePath’s compelling content, powerful imagery, and deep understanding of their mission with Robb Digital’s thoughtful layout, expertise in user experience, and commitment to ADA compliance. The result is a beautiful, functional, and inclusive website that captures the heart of BluePath’s work while providing an intuitive experience for every visitor.
Built in WordPress, the site features:
- Modern, image-rich design to capture attention and convey emotion
- Intuitive navigation for effortless browsing
- Strategic storytelling that connects with clients, volunteers, and donors
- Editable online applications with autosave functionality to simplify engagement
- ADA compliance through AccessiBe integration
- Responsive performance across all devices
- SEO optimization to expand reach and visibility
We also provided comprehensive staff training to ensure the BluePath team could easily update and maintain the site moving forward.
Partnership and Praise
Working with BluePath was a truly collaborative effort, and we are grateful for their partnership and trust. Their kind words mean the world to us:
“Our new website exceeded every expectation. Tamara and Mariah combined creativity and technical expertise to deliver a product that is visually compelling, exceptionally user-friendly, and fully accessible.” – Erica, BluePath Service Dogs
“Working with Robb Digital was an exceptional experience from start to finish… The result is a website that is not only beautiful and intuitive, but also a vital tool in advancing our work.” – Michelle, BluePath Service Dogs
Celebrating Teamwork
This achievement wouldn’t have been possible without the talent and dedication of our team:
- Tamara Robb for her leadership and creative direction
- Mariah Russo for her outstanding design expertise
- Our amazing partners at BluePath Service Dogs, whose mission inspires everything we do
And a special thank you to our colleague and friend, Noelle Stary, for joining us at the awards dinner and celebrating this milestone with us.
We’re beyond grateful for this recognition and proud to know our work helps further BluePath’s mission of providing life-changing service dogs.
