10x Increase in Search Visibility in 6 Weeks!
Our Client is an enterprise healthcare organization who we have served as their SEO agency for seven years. They are the largest and most comprehensive healthcare system in their state with a focus on academic medicine, research and teaching. Robb Digital became their SEO Agency of Record before there were mergers that grew their organization exponentially. Our relationship with their digital team has grown into a tremendous partnership that both organizations value!
They had a huge challenge. Their pages were not ranking for their world-renowned organizations and programs, so their audience wasn’t finding them. They were missing out on opportunities to reach potential patients and undoubtedly losing them to their competitors.
They needed to find a way to optimize their site with informational content that would bring their audience to their site by ranking high on pages in the Google search results.
So we developed a winning strategy. We created an SEO strategy to both optimize current content and to create new, SEO-optimized content on their site using the most relevant and targeted keywords. Our plan focused on keywords with the most search volume, lowest competition, and that we knew the user intent was that of their prospective patients.
Our plan came together (and we can do it for you!):
- Performed an audit and determined what content was ranking on and off-site for the relevant key phrases.
- Provided extensive keyword research and focused on terms with “Intent”, narrowing the keyword list by volume and competition
- Developed a Content Strategy and SEO Plan that included how to optimize copy, technical SEO, and off-site SEO
- Created the optimized microsite with relevant and authoritative content
10x Increase in Search Visibility in 6 Weeks!*
Within less than 2 months of implementing the SEO plan for the client:
- The microsite went from 25 to 222 total ranking keywords
- And went from 7 page 1 rankings to 36 page 1 rankings (9 of which come in at #1)
- 6 featured snippets
- 19 “People also ask”
- 1 knowledge panel
- 736 organic users
- They went from 157 to 981 page views per month
*These results are not guaranteed. SEO results can happen slowly or quickly, as there are many factors that impact success.