Medical Practice SEO Case Study

Client

Can we tell you a story?

Our Client is an enterprise healthcare organization who we have served as an agency for seven years. They are the largest …

Challenge

They had a huge challenge. Their pages were not ranking for their world-renowned organizations and programs, so their audience wasn’t finding them. They were missing out on opportunities to reach potential patients and undoubtedly losing them to their competitors.

They needed to find a way to optimize their site with informational content that would bring their audience to their site ranking high pages in the Google search results

Solution

So we developed a winning strategy. By creating an SEO plan to optimize current and create new, optimized content on their site for the most relevant and targeted keywords we created an impact with speed and expertise that they never imagined.

Our plan came together (and we can do it for you!):

  • Performed an audit and determined what content was ranking on and off-site for the relevant key phrases. 
  • Provided extensive keyword research and focused on terms with “Intent”, narrowing the keyword list by volume and competition
  • Developed a Content Strategy and SEO Plan that included how to optimize copy, technical SEO, and off-site SEO
  • Created the optimized microsite with relevant and authoritative content

Results

  • 10x Increase in Search Visibility in 6 Weeks!*
  • Within less than 2 months of implementing the SEO plan for the client:
  • The microsite we created was ranking for 279 total keywords
  • There were 736 organic users
  • They went from 157 to 981 page views per month
  • The Google for the microsite went from 25 to 222 total keywords
  • Went from 7 page 1 rankings to 36 page 1 rankings (9 of which come in at #1)
  • 6 featured snippets
  • 19 “People also ask” 
  • And 1 knowledge panel 

*These results are not guaranteed. SEO results can happen slowly or quickly, as there are many factors that impact success.

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