From Zero to Hero: How We Quickly Raised an Oncology Practice’s Rankings
Client
An oncology physician’s practice is a team of accomplished doctors dedicated to fighting cancer. They are known for their unwavering commitment to improving lives. However, getting the word out to the public would be difficult if there was no one finding important information about their services online.
They faced significant challenges with their web design and the need for online visibility. A friend of Robb Digital recognized these issues and introduced them to our team. We were ready to help this oncology practice achieve digital health!
Challenge
The first challenge was their overall web design. A simple, flawless, user-friendly website was essential. We addressed this with a complete website redesign, providing them a more user-friendly platform. Next, it was crucial to tackle their SEO challenges. Despite having the perfect web platform, their visibility on Google could have been better, resulting in minimal traffic from search engines. It was time to drive patients who needed them to their new website.
Solution
After performing an SEO audit and conducting extensive research, we identified a new treatment option they were offering: scalp cooling for patients undergoing chemotherapy. In December, our team created a dedicated page to market this treatment. We immediately added the term “scalp cooling treatment” into our tracking records and discovered it was a popular search term among other medical groups.
Results
Our SEO team developed a content strategy to rank for this keyword and inform patients about the treatment. Here are the key results:
- January: The new page appeared at #79 (page 8) on Google.
- February: The page’s ranking improved by 51 spots to #28 (page 3).
- March: The page reached the first page of Google, ranking at position #9.
With these results, the oncology physician’s practice saw a significant increase in online visibility and search engine traffic. With a beautifully redesigned site and a web page ranking on the first page of Google, the oncology practice began seeing the traffic they longed for.
SHOUT OUT
“(Colleague) referred us to Robb Digital last year because we weren’t making the most of our presence online. Not only have they helped us drive more patients to our website from Google, but they had great suggestions to improve our website, so we had them redesign it. We are thrilled with the way it looks and how easy it is to navigate too. The team at Robb Digital is a pleasure to work with.”
— Manager
Don’t Envy Their Results, This Could Be You!
If you’re seeking an SEO agency, a local SEO company, or an experienced medical SEO agency, Robb Digital can help you achieve stellar results. Contact us today to transform your online presence!
